Last updated 31 May 2026
This site is run by Kerttu Sepp (Tallinn, Estonia). I collect as little as possible. Here's exactly what happens when you visit.
Analytics
I use Umami Cloud to see how the site is used. It tells me which sections people read and whether the booking button gets clicked. It's cookieless and doesn't track you across other sites. Umami stores no names, emails, or anything that directly identifies you. It counts visits using a one-way fingerprint derived from your IP address and browser, which it does not keep in readable form. Provider: Umami Software, Inc. Your data is processed on its EU-based servers.
- What's recorded: pages viewed, referring site, approximate country, browser/OS/device type, and rough "time spent on each section" buckets.
- Why: to understand what's useful and improve the site.
- Legal basis: legitimate interest (GDPR Art. 6(1)(f)). Privacy-friendly, aggregate, no profiling.
- Kept for: as long as the site uses Umami Cloud. Deleted if that stops or the account is closed.
Booking a call
If you open the booking window, it loads a Google Calendar scheduling page inside this site. At that point Google receives your IP address and browser details and handles your booking under Google's own privacy policy. This only happens if you open the booking window.
- Legal basis: to take the steps you've asked for before a possible engagement (Art. 6(1)(b)).
What I don't do
No advertising trackers, no cookies, no selling or sharing your data, no automated decisions about you.
Your rights
Under the GDPR you can ask to access, correct, delete, restrict, object to, or get a copy of your data. What I can actually do depends on the data:
- Analytics: these records aren't linked to your identity and I can't single you out from them. Not even me. So there's no personal record to find, hand over, or delete, and the law doesn't require me to collect extra data just to make you identifiable (GDPR Art. 11). If you'd rather not be counted at all, email me or block analytics scripts in your browser. The site records nothing when the script doesn't load.
- Booking or email: if you've booked a call or written to me, that does identify you and sits in my Google Calendar and inbox. Ask and I'll show you what I hold, correct it, or delete it.
Email sepp.kerttu@gmail.com. You also have the right to lodge a complaint with a data protection authority.
Changes
If what I collect changes, I'll update this notice.